Ana Lossada
00:00:00:00
[01] MOTION TO PRODUCT

Creativethinkingfor what’snext

Ten years of motion design for brands and shows.
Now designing what ships next.

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my work
Reel 2025
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2015 — Next
[02] Practice

From motion design to product, with the same obsession for how things move people.

I’ve shipped title sequences, show packages and brand systems for Microsoft, GEICO, FanDuel and The Home Depot. Each one had a brief, users, constraints and a date that didn’t move. Now I’m bringing that to product.

[03]

Work

Brands
Systems
Products
In motion

Four case studies, told the way a product team would read them.

01 / 04
[04] Archives

Motion

Title sequences
Show packages
Events
Brand spots

2015–2025. Sixteen projects from the motion archive. Each one opens its own page.

16 projects
[05] Approach

The next chapter is about what we build, and why.

I’m a designer moving from motion into product management, with ten years of turning loose briefs into work that ships.

A main title has stakeholders, rounds of feedback and a fixed air date. A show package is a toolkit editors reuse all season. That’s product work with a different name, and it’s the part I want to do full time.

[06] Contact

Open to freelance projects, product roles, or a quick coffee chat.

Let’s buildwhat’s next.

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[06] Contact

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